Singles Awareness Day

Red hearts everywhere. Red clothing in all shades and styles everywhere you turn. Blink and you just wont miss that fire engine red lipstick. Nothing brings home the truth about being alone more than Valentine’s Day.

Other days seem to be geared towards culture, tradition and family, but Valentine’s Day? I beg to differ. The celebrations have been narrowed down from showing all types of love, to just the one between a couple, as if that’s all Saint Valentine had in mind. For someone who has enjoyed being one half of a couple for a while, the loneliness hurts, so I would rather call it “Singles Awareness Day” than “Valentine’s Day”.

I’m learning to be alone, but sometimes the loneliness hits me like a ten-tonne truck. This particular year, I got to notice the adverts all over the place, because I am trying to use this same season to promote more giving and charity in my sphere of influence.

Sisu Prime Aromatherapy sells 100% natural, phthalate-free, paraben-free, cruelty-free, body and hair care products, that boost your emotional, mental and physical well-being. Our Loodus line is our first set of natural perfumes, and we are donating a part of the proceeds towards the lunch program of Street2School Initiative, a local NGO helping to keep children off the streets in Lagos, Nigeria.

sisu-advert
Sisu Prime is @sisuprime on Instagram, Twitter and Facebook

I had to actually tune into all the messages and ads around, so that I could also come up with something nice enough to increase sales and ultimately make a sizable donation to the Initiative. It seems every company and entrepreneur has one form of sales or the other for this period. I am encouraged by the high number of sales tied to charity, motherless home donations and scholarships. Boosts my heart.

I also noticed one advert focused on singles, by Uber. It makes sense to me, because not everyone is in a relationship. If you are like me, without a significant other today, I encourage you to do what I have planned: Touch someone else’s life today – be it a random stranger, or a friend that you have not reached out to check on, for a long while. Depression is eating away at everyone in our society today, and all the hype about love will only make it worse. Let us add to the other side of the equation: show love to someone that cannot expect or even afford it, today.

Above all, celebrate your achievements. Love yourself today. Give yourself a big treat – do you know how many babies were born on your birthday that did not make it to their fifth? Do you know how many others did not get to be a teenager? So many people went through just one-tenth of what you have been through to get here, yet they are gone. Count your blessings one by one.

Be grateful. I know I am.

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